The B2B buying process can be lengthy and complex, with multiple decision-makers and stakeholder groups involved. This can lead to long sales cycles and a lower win percentage for businesses. However, by understanding and catering to the needs of the buyer throughout the journey, B2B marketers can decrease sales cycle times and increase the chances
The Power of Uncovering Dark Social Interactions
In this compelling episode on the B2B eCommerce Podcast I shared my considering why the Sales Channel no longer exists, and various other realities regarding modern-day B2B marketing. We discuss how the acquiring journey is now totally fragmented and the manner in which area structure can help marketing professionals take back control of the explor